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Heroin Addiction Super Bowl Ad: A Response

Heroin Addiction Super Bowl Ad: A Response

By In Addiction Recovery, First Steps, Heroin Addiction
Posted February 10, 2016

For some, the Super Bowl means sitting on the edge of your seat, yelling at the TV, cheering your favorite team on in a high stakes winner-takes-all game of a lifetime. For the rest of us it means funny commercials and an entertaining halftime show.

This year, at any given moment, an average of 111.9 million Americans were tuning in to watch Super Bowl 50. That ranks this year’s Super Bowl third on the list of most watched broadcasts in American television history.

What’s The Point?

Well, it’s normal to use the commercial space during the big game to sell Doritos, or Coke, or whatever those singing goats were supposed to be advertising; but something else caught our attention this year…

Addiction is sneaky. No one intends to become addicted. For their whole life to crumble as it revolves around getting just a little more of the very thing that is killing them. But that’s what happens. Addiction, not only to heroin but to any drug, has taken hold of a shocking number of American lives. In fact, according to the National Institute on Drug Abuse, an estimated 24.6 million Americans are addicted.

Seeing recognition of America’s drug addiction on a platform as large as the Super Bowl is amazing.

The only thing I wish, is that the commercial would have been taken one step further. The ad was essentially to raise awareness about heroin. The call to action at the end of the commercial asked viewers to share their stories on social media.

Okay…That’s a fair start to raising awareness, but I would have liked to have seen a message of hope. Instead of a girl slinking off into the darkness of addiction at the end, it would have been nice to have seen the fact that individuals who attend a treatment facility and spend 30 days or more, increase their chance of recovery by over 50%. Help is available. We can share stories that include living in long term sobriety, helping others, and making a difference. I’m ready for that kind of heroin story. Aren’t you?

Are you, or someone you love struggling with drug addiction? It’s easy to become trapped in the cycle and feel helpless. We want to encourage you, whether it be for you or a friend, to reach out the us at The Shores Treatment and Recovery Center. We have helped hundreds of men and women in your exact situation achieve long term sobriety through the treatment and relationships formed at The Shores.

Help is waiting. Please give us a call any time at (888)775-9377, or contact us on our site for more information.

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